What Is Structured Data? Why Is It Important For SEO?

Structured data is a crucial SEO element that helps search engines understand and display content effectively. By implementing Schema Markup (JSON-LD), websites can qualify for rich snippets, featured snippets, and knowledge graphs, enhancing search visibility and user engagement. While not a direct ranking factor, structured data improves indexing, click-through rates, and voice search compatibility. Proper implementation ensures better content discoverability and competitive advantage in SERPs.



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